Sonos is a manufacturer of wireless digital music systems. Their products are sold in more than 60 countries, in seven languages, through thousands of retailers. Sonos turned to Karrot to create a platform to reward retail sales associates, foster loyalty and increase brand awareness.

The program created a direct channel of communication with retail associates, encouraging salespeople to become brand ambassadors. An accommodations program was established to allow verified retail associates to obtain Sonos products at a significant discount. By using Sonos products themselves, they become more familiar with them and are able to personally recommend the products to consumers, affecting the point of sale. Karrot created a custom web portal to allow individuals to register for the program and participate in the accommodations program.