By partnering with channel partners, SaaS companies can reach new audiences and customers that they may not have been able to access on their own.

Channel partners often have expertise in specific industries or verticals, which can be valuable to SaaS companies.

Channel partners can help SaaS companies drive revenue growth by selling more products and services. Partners are often highly motivated to sell SaaS offerings to their own customers, which can help the SaaS company generate more revenue without incurring additional sales and marketing costs.

Channel partners can help SaaS companies increase customer satisfaction by providing additional support and services to customers.